Two friends

Welcome to Fem, a jewelry brand born from the deep friendship of two women, Gayane and Ani. Our journey began years ago at YSU, where we studied sociology and formed an unbreakable bond. As life took us in different directions, our friendship only grew stronger, leading us to pursue a shared dream—creating beautiful, meaningful jewelry for all.

Jewelry has always held a special place in our hearts, and it was this passion that brought us together as business partners. With a love for timeless elegance and a desire to empower women, we began crafting pieces that celebrate femininity, strength, and individuality.

What started as a collection for women quickly grew into a line for everyone—women, men, and even children. Each piece is thoughtfully designed to inspire confidence and reflect the unique beauty of the wearer. Our jewelry isn’t just local; it has reached international markets, and we proudly showcase our work at prestigious exhibitions and workshops around the world.

At Fem, we believe in the power of connection, creativity, and self-expression. Our jewelry is more than just an accessory—it’s a reflection of the beauty within.

Join us in celebrating the strength and grace that lies in every one of us!